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So today is launch day. This is the culmination of work that begins only weeks after the last TIFF. For me, I jumped on the train in early July. While I have nothing to do with the content of the event, I do help the powers that be execute the event, alongside a great many others.

I'm reminded of the image of Mission Control, with a bunch of people behind computers launching an Apollo or Shuttle mission. For the next ten days we will watch this thing soar through the sky, while praying that nothing brings it crashing down to earth.

Make no mistake, there will be minor glitches on a personal level for a few attendees. Relax, we will do our best to live up to our commitment to you.

Over the next ten days the people of Toronto will have the opportunity to witness many aspects of the human experience as perceived by filmakers from around the globe. TIFF can teach us a lot about ourselves.

With all due respect, don't waste your time on the George Clooney film. Go see that flick from Vietnam that you will never have the chance to see again. That is the true beauty of TIFF.

Now lets light this candle, shall we?