Giving defined

The world of giving is complicated. This saddens me, as there should be no simpler and clearer act in the human experience than the act of giving. Unfortunately, through a pattern established by our own wonderful human instinct to give, an industry has been established that commercializes this simple human act.

Corporations and individuals alike are now claiming to be "green" or that they support "fair trade" or any other number of nefarious claims that creates an illusion of caring deeply.

In Canada we have something called "Run For The Cure". It is an event that supports Breast Cancer Research. A very large amount of people cycle from Toronto to wherever or Calgary to wherever or Halifax to wherever. It is a hugely successful event that raises 20 million dollars for Breast Cancer Research. The problem I have with events like these is that 80% of the money raised goes to expenses. The remaining money is then donated to another institution, that then has more expenses.

People in the giving "industry" should learn that giving is not a business.